Wednesday, October 27, 2010

Etsy's Merchandising Desk - November

When planning your challenge treasuries or just-for-fun treasuries, you might want to keep in mind the themes and tags that admin will be looking for in November.

Be sure to use as many tags as possible for your treasuries. What are the colors used? Could it be considered a "gift guide"? Who would it be for? Is there a price range to your treasury?

Perhaps some of the ideas below will fit in with your treasury themes or perhaps these ideas will spark an idea for your treasuries.

Think.... Thanksgiving, gourds, pumpkins, orchard, vineyard, vegetables, farm accents, woodland, bright holiday colors, gift guides, paper goods, winter fashion, citrine, teacups, confections, beards and mustaches, feathers, arrows, geometric shapes and patterns, paper cuts and silhouettes, fingerprints, custom label stamps, vintage letterpress blocks, skeleton keys, chalkboard and writable surfaces, vintage cameras, fortune cookies, wishbones, and honey bees. aviator, military, retro glamorous, and equestrian styles. Large stone and sparkly holiday jewelry, wooden accessories, and epaulets. Tweed, herringbone, wool, suede, velvet, mesh, and sheer materials. decorative packaging, calendars, holiday card sets. Forest animals, especially foxes, bears, and owls. Feathers, acorns, pine-cones, nuts, wood-grain, branches, logs, and leaves. Nature, taxidermy, raw minerals and stones, feathers, nests, foliage, claws, scientific charts, diagrams, bones, antlers. portable gadgets, gadget cases...

Colors...Rusts, browns, reds, oranges, yellows, whites, greens, blues, and purples. On a more general front: Blacks, grays, camels, teals, aquas, rich earth tones, mustards, deep purples berries and wine, and muted shades of green.

From etsy' blog - Merchandising Desk - November....

Tagging treasuries that fit into November's merchandising themes will give you a greater chance of getting featured on the front page or from front page seasonal banners. Keep your treasuries fresh with for sale items to increase the likelihood of them being featured.

Thanksgiving: entertaining, tabletop, serving, hostess gifts, home decor, family, feasting, football, and all around holiday cheer. Gourds and pumpkins, cornucopias, orchard and vineyard references, classic fall fruits and vegetables, jams, preserves, pies, glass and clay jars, vintage industrial farm accents, woodland emphasis, natural and bright holiday colors, rich fabrics, the hearth, and played-up textures.

* Etsy's Holiday Roll-out:
o Who's it for? Gifts for her, him, children, babies, teens, grandparents, hostess, boss, coworkers, friends, teachers, significant others and the person who seems to have everything.
o Personality Type: The gourmet, pet lover, gardener, bibliophile, tech lover, do-it-yourselfer, traveler, fashionista, sports fanatic, outdoor enthusiast and the entertainment buff.
o Type of Gift: Personalized gifts, ornaments, advent calendars, stocking stuffers, eco-friendly options, gag gifts, home and party decor.
+ Treasury Tip: We'll be looking to highlight member curated gift guides involving the above topics. If you are making related collections/lists, tag your appropriate treasury with the tag "gift guide" and any relevant guide themes listed above.
+ Merchandising Tip: Many holiday shoppers already know the budget they have for holiday shopping. Make navigating your shop by price easy for shoppers via creating sections by price, for example, "Gifts Under $25, $50, $100, $500..."

* Paper Goods: Holiday card sets and personalized stationery, beautiful and clever DIY gift wrap and packaging solutions, tagging and label options, and smart classic takes on the 2011 calendar.
* Winter Fashion: Clothing, accessories, and jewelry. Emphasis on outerwear, winter boots, weather resistant materials, and a touch of holiday party sparkle. Winter Accessories: scarves, hats, gloves, fingerless gloves, mittens, legwarmers, cowls, cozies, coats, jackets, and footwear. See the trend section below for more granular fashion forecasts.
* Weddings and Celebrations: Think grand indoor affairs, snowy accents and party details, long sleeves, thick fabrics, hearty delectables, and memorable favors. Don't forget to stay a step ahead for brides currently planning and shopping for spring and summer weddings.
* Citrine is November's birthstone, and November's astrological signs are Scorpio and Sagittarius


October Trend Forecast and Mainstays:

* Dia de los Muertos: Day of the Dead celebrations and symbolism including skulls, bright colors, flowers (marigolds), crosses, altars, candles, feasting, and family.
* Decorative Packaging Solutions: Baker's twine, waxed linen, velvet ribbons, kraft, butcher, wax paper, glassine bags, gift tags, gift embellishments, sticker labels, personalized stamps (address, return, thank you, shop name, etc.), glitter, cupcake toppers, gift wrap, and kits.
* Woodland Emphasis and Natural History: Forest animals, especially foxes, bears, and owls. Feathers, acorns, pine-cones, nuts, wood-grain, branches, logs, and leaves. Nature, taxidermy, raw minerals and stones, feathers, nests, foliage, claws, scientific charts, diagrams, bones, antlers, and species.
* Fashion Runway Report: Emphasis on aviator, military, retro glamorous, and equestrian styles. References to '90s style floral and animal prints. Large stone and sparkly holiday jewelry, wooden accessories, and epaulets. Tweed, herringbone, wool, suede, velvet, mesh, and sheer materials. Tailored staples, and classic lines. Embellished stockings and thick knee high tights, winter boots suited for the elements and don't forget that touch of holiday sparkle that's always popular this time of year.
* Weddings: Eco friendly and reusable spins on wedding favors like plantable seed pots and paper, birdseed, and DIY labeled wine and beer. Vintage details are being used as decor accents, for example, mason jars, kitchen scales, and shabby mirrors. Trending takes on the wedding guest book include personalized puzzles, family trees, and fingerprints. The photo-booth and DIY photo-booth props are cropping up amidst weddings of all kinds. References to film, film strips, and photo-booth strips are one of this year's hottest trends.
* The Technical World: Portable gadgets are breaking barriers and topping this season's gift lists. Take advantage of the craze with clever and luxurious plays on gadget cases/carriers and docking solutions.
* Color Trends: Classic and modern interpretations of autumn and winter holiday color schemes: Rusts, browns, reds, oranges, yellows, whites, greens, blues, and purples. On a more general front: Blacks, grays, camels, teals, aquas, rich earth tones, mustards, deep purples berries and wine, and muted shades of green.
* Cross Category Granular Trends: Teacups, confections, beards and mustaches, feathers, arrows, geometric shapes and patterns, paper cuts and silhouettes, fingerprints, custom label stamps, vintage letterpress blocks, skeleton keys, farmhouse references, chalkboard and writable surfaces, vintage cameras, fortune cookies, wishbones, and honey bees.

1 comment:

nomadcraftsetc said...

This is great Dotty! Thank you for posting this here!